Google Analytics Product Site Update

For this project we were charged with integrating free and enterprise products under a consistent global navigation. This had to be easy to understand and navigate, while helping to drive more users.

Our team of two designers, and a lead writer, proposed a new site structure that elevated the entire Google Analytics website--not only the pages but the modules within those pages. Then I created a clickable prototype in Adobe Muse, featuring all new wireframes and a new stickie product nav.

I was tasked with working on Analytics, Data Studio and Surveys product pages. Since the Surveys pages were new, it allowed me to create original content and include animations for more visual interest. As for the design, I leveraged the modular style already created for Google Retail pages so there was visual consistency within Google's website ecosystem. Later I asked to apply the same style and animation approach to the Google Analytics Marketing Mix Model Partners.

+ CLIENT - Google Marketing Platforms
+ AGENCY - Factor Creative
+ ROLE - UI/Interaction Designer

MARKETING MIX MODEL PARTNERS (MMM):

Later I asked to apply the same style and animation approach to the Google Analytics Marketing Mix Model Partners as the lead designer.

MMM Overview page animation:

MMM Find a Partner page animation:

SURVEYS PAGES:

HOW IT WORKS MODULE FLOW SAMPLE:

ANALYTICS PAGES:

DATA STUDIO PAGES:

OTHER EXECUTIONS:

The success of the redesign lead to additional smaller projects with the Analytics team. I was tasked with concepting and executing social/digital banners that would drive users to a corresponding Landing Page, where applicable. The banners I build are HMTL 5, build in Animate.

Google Analytics EConsultancy Landing Page & Digital Banner

Google Analytics Marketing Mix Social & Digital Banner

Google Analytics Test Tube Social & Digital Banner